Includes loans for trade finance as well as other financial loans to be used in Hong Kong. Due to the fact December 2018, figures for financial loans to be used in/outside the house Hong Kong happen to be restated to mirror authorized institutions’ reclassification of Operating money loans.
The corporate’s usually revised audience numbers suggest that Facebook Messenger’s advertisement access in Hong Kong was reminiscent of 26.0 p.c of the total population At the beginning in the 12 months.
As we famous while in the Facebook portion higher than though, variations from the audience arrive at figures posted in Meta’s ad planning instruments tend not to necessarily correlate with All round adjustments in its platforms’ Energetic consumer bases.
A fresh indicator convention has become adopted for the whole number of the economic account due to the fact June 2023. From then on, an increase in monetary non-reserve belongings/reserve property is indicated by a constructive price when a lower in economic non-reserve belongings/reserve property is indicated by a unfavorable benefit.
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Be aware: Meta’s advertising sources only publish viewers gender data for “female” and “male” people.
Such as, client research findings posted by GWI normally offer very a different picture of X use by gender in contrast with X’s possess audience data.
Having said that, since LinkedIn’s advertisement audience figures are based upon total registered members as opposed to regular monthly Energetic consumers, it’s unclear regardless of whether these developments might reflect alterations in active LinkedIn use far too.
Notice: LinkedIn’s advertising and marketing assets only publish audience gender data for “feminine” and “male” people.
Permit’s get a better examine what the latest numbers notify us, starting with some important context referring to the populace of Hong Kong.
These headline stats present an excellent overview on the “state of digital” in Hong Kong, but so as to seem sensible of how digital tendencies and behaviours are evolving, we need to dig deeper into the data.
The corporation’s on a regular basis revised figures propose that Instagram’s advert access in Hong Kong was akin to forty nine.four percent of the overall population In the beginning from the year.
Just prior to we get into the full report, Here are several suggestions for even more reading through, that may offer more context for our full list of Digital 2024 quantities for Hong Kong:
As being a result, our most recent determine for social networking use may well seem like pretty distinctive on the values that we printed in former years.